USDPL
About
USDPL was established to promote traditional handloom weaving and empower rural
artisans in India, recognizing the importance of preserving cultural heritage and
supporting local communities.
• Designing
• Search Engine Optimization (SEO)
• Meta Ads
• Social Media management
• Also did log designing and social media management of the clusters they were working with
• New cluster were added to the project
• Increase in footfall from 100-150 per day to 500-600 per day in the offline campaign
Background:
In the digital era, USDPL struggled due to a lack of digital presence and strategy, leading to low engagement and sales.Objective:
• Website Development• Designing
• Search Engine Optimization (SEO)
• Meta Ads
• Social Media management
• Also did log designing and social media management of the clusters they were working with
Outcomes:
• Project got an extension• New cluster were added to the project
• Increase in footfall from 100-150 per day to 500-600 per day in the offline campaign
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