Activities that are done to directly communicate with your audience are called brand communication. It can be done with the means of social media platforms or advertising. Brand communication happens every time a customer interacts with a business, for example- through tv commercials, business cards, online reviews, etc.
Brand communication (why is it important)
You can communicate your brand’s purpose through brand communication, and through powerful advertising and connection with your clients, they can’t ignore you! Brand communication leaves a long-lasting impression of your business. It also separates you from your competitors and creates brand loyalty.