There are several reasons why a Logo and Merchandise are important for your brand.
For starters, a logo makes a great brand impression, it helps you create a brand identity, and it gives your brand a symbol through which it can be remembered by people. It also distinguishes itself from its competitors and creates a base and then takes forward the concept of brand loyalty.
Now, there are some common points on the benefits of merchandising and logos, like both of them create brand loyalty and awareness, but the most important factor which distinguishes them it appeals to the customers! It caters to their personalized choice of products.