At Vistaar, we think that every brand tells tales. Some are born from tradition, some from a bold future vision, and some from passion. However each story requires a companion. That partner should be suitable to mold them toward success. That is the point upon our arrival.
Only marketing campaigns have not defined this adventure of ours. We’ve built some 360° growth strategies so brands go from their very first Instagram post until they become household names. Along the way, we’ve encountered difficulties and also solved them. Chiefly, results have been what we’ve cheered for.
Chaileela: A Sip That Became a Story
Chaileela started out with just one goal that was to serve authentic, and heartwarming chai. But in a crowded market, it was not easy at all. It was not easy for one to stand out.
Challenge:
- Chaileela’s positioning is more than simply a chai brand.
- Create youth to connect in order to build a loyal community.
Vistaar’s Approach:
Chaileela was transformed by us from a chai brand to within a cultural adda. We focused upon the emotion from behind every single sip through meme-driven content and quirky reels with “chai with stories” events.
Result:
Within 6 months, Chaileela doubled its footfall and saw a huge rise in online orders. It became a go-to hangout space.
Client Shoutout:
“Vistaar helped us go from being a local tea shop to becoming a community.”
Mommy’s Chicken: Protein Meets Taste
For Mommy’s Chicken, the challenge was to be more than just another food brand. They wanted to tap into the growing demand for protein-rich food while still being a favorite for food lovers.
Challenge:
- Break the “fast food” image.
- Communicate the balance of protein + taste.
Our Approach:
We built the positioning around “Gym lovers meet chicken lovers.” Campaigns showed that Mommy’s Chicken isn’t just indulgence — it’s also fuel for the body. We promoted aggressively on Instamart and Blinkit, focusing on quick delivery and health benefits.
Result:
Sales spiked across platforms. Gym-goers and foodies both found their reason to say: “Ab protein bhi, taste bhi.”
Client Shoutout:
“Thanks to Vistaar, our sales shot up and our brand now stands for both taste and health.”
Chinhhari & Atulya Karigari: From Hands to Hearts
Chinhhari and Atulya Karigari represent India’s artisans — their craft, their stories, and their struggles. But how do you make handmade crafts visible in a world dominated by mass-produced products?
Challenge:
- Bringing rural artisans to a global stage.
- Making craft relevant to today’s audience.
Our Approach:
We showcased the artisans, not just the products. From behind-the-scenes reels to emotional storytelling about their journeys, we created relatability. With improved product photography and optimized D2C websites, curiosity turned into conversions.
Result:
The brands gained nationwide recognition, sales grew steadily, and most importantly, the artisans earned the respect (and income) they truly deserved.
Client Shoutout:
“Our artisans’ voices were unheard until Vistaar amplified them.”
Mindcafe: Turning a Cause Into a Movement
Mental health is a sensitive subject. Mindcafe wanted to break the stigma and start conversations in a way that young people would actually engage with.
Challenge:
- Break mental health stigma.
- Make conversations light, engaging, and youth-friendly.
Our Approach:
We built Mindcafe as a movement, not just a campaign. Through memes, reels, workshops, and relatable athlete stories, we made mental health cool and approachable. Instead of lectures, we gave young people conversations.
Result:
Instagram engagement grew 10x, and Mindcafe quickly became a safe, relatable space for the youth.
Client Shoutout:
“We were just an initiative. Vistaar turned us into a movement.”
Khabar Aaj Ki: News With a Youth Voice
In a digital-first era, news has to be quick, crisp, and engaging. Khabar Aaj Ki wanted to become the go-to news platform for the youth.
Challenge:
- Make news interesting for Gen Z.
- Build a digital-first identity.
Our Approach:
We redesigned their entire content style: bite-sized updates, creative headlines, meme-news reels, and simplified language. The goal was to deliver serious news with a youth-friendly voice.
Result:
Khabar Aaj Ki established itself as a credible, yet relatable, digital news source.
Shudkesari: Pure Dairy Goodness, Modern Appeal
Challenge:
Dairy products like milk and ghee often get stuck in the “traditional & generic” bracket. Shudkesari wanted to:
- Stand out in the cluttered dairy market.
- Build trust around purity & quality.
- Attract urban families, millennials, and health-conscious buyers.
Our Approach:
- Brand Storytelling: Highlighted Shudkesari as a brand that blends purity with modern lifestyle needs.
- Visual Identity Upgrade: Designed fresh, minimal, and premium packaging for A2 Ghee & Milk that speaks to both tradition and modernity.
- Social Media Strategy: Created educational + aspirational content (nutritional facts, recipe hacks, fitness tie-ins).
- Influencer Collaborations: Partnered with food bloggers & fitness enthusiasts to highlight health benefits.
- Campaigns: Launched “From Farm to Family” to stress purity, authenticity, and traceability.
Result:
- Social media engagement grew by 180% in 3 months.
- Sales of A2 Ghee increased by 2.5x during the campaign period.
- Shudkesari established itself as a modern, trustworthy dairy brand, not “just another milk company.”
- Brand recall among urban health-conscious consumers improved significantly.
The Girl Boss: More Than Just Beauty
The Girl Boss (TGB) wasn’t just about skincare and haircare. It was about women empowerment. But in a cluttered beauty market, creating identity was a challenge.
Challenge:
- Differentiate from hundreds of beauty brands.
- Build a sense of community.
Our Approach:
We positioned TGB as a sisterhood. Campaigns showcased real women, real stories, and relatable struggles. Instead of just products, we sold a message: beauty + empowerment.
Result:
TGB grew into a thriving community where women felt connected, not just consumers of a product.
Client Shoutout:
“Vistaar made us more than a brand — they made us a community.”
The Vistaar Way: Turning Challenges Into Results
Every client came with unique struggles — sales, perception, digital identity, or audience engagement. But through a 360° approach — social media, brand positioning, storytelling, design, and sales funnels — we delivered real, measurable results.
At Vistaar, we don’t just run campaigns. We shape stories. We solve challenges.
And that’s why we proudly say:
Real Clients. Real Results.