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Particularly among Indian youth, start-up firms have grown in popularity in recent years. But not every start-up is successful. Everyone aspires to be an entrepreneur in light of prominent start-ups like Nykaa, Zomato, etc’s meteoric success. Let’s examine the causes of start-up failure in greater detail: 1. Burned out Burnout was cited as the cause of failure in most start-up companies. A start-up business may experience burnout due to a lack of creativity, incorrect work-life balance, stagnation in growth and team interest, and other factors. Overworked start-up founders eventually experience a loss of motivation and excitement. So, it’s crucial to recognize when your efforts are in vain, cut your losses, and shift your focus to something more fruitful. 2. Pivot went wrong From Burbn to Instagram, is among the most well-known instances of a successful pivot. Correctly executed pivots can be a quick route to achievement. On the other hand, if a pivot is done incorrectly, even a high-profile start-up company could incur unthinkable losses. Therefore, pivots should be carefully planned and carried out to prevent unfavorable outcomes. 3. Poor product A newly founded start-up is frequently killed off by the product rather than the employees. Adversarial sales techniques only work when you have confidence that the caliber of your services will live up to what you’re promising. Similar to this, neglecting consumer requirements and expectations in favor of implementing your idea will fail. A successful start-up company needs to be able to read trends and modify goods. 4. Product mistimed A product’s success or failure is greatly influenced by the timing of its release. A quality product, however, does not ensure success. If you introduce it to the market too soon, people might ignore it, and if you introduce it too late, you might miss your window of opportunity. 5. Not the right team A start-up company needs a wide range of talented people to stay afloat. Failing startups lament their inability to amass the necessary employees for their endeavors. The following factors usually cause a new start-up to fail inadequate management, hiring of inexperienced personnel, and frequent leadership changes. 6. Pricing/cost issues It takes skill to balance a product’s price so that it is both high enough to make a profit and low enough to draw customers. A company that consistently loses money may eventually lose its investors and may even go bankrupt. 7. Regulatory or legal challenges In principle, some start-up companies make perfect sense. However, during execution, they may run into several legal issues that could ultimately result in their shutdown. Changes in governmental regulations, an inability to satisfy consumer demands, and financial difficulties are frequent causes of legal disputes. 8. Flawed business model A dynamic business model is necessary for a company to be successfully operated. Consequently, operating a successful business venture does not need to follow a single, inflexible corporate ideal. Investors may be reluctant to make additional investments in your company if you don’t take advantage of opportunities or develop novel ways to generate large amounts of revenue. 9. Got outcompeted There are instances when the market is too crowded with comparable items for a new one to prosper. While it’s common advice for young and rising businesses to ignore market rivalry, doing so will only make matters worse as rivals will want to take advantage of your prospects. 10. Ran out of cash or failed to raise new capital The most frequent cause of failure is the inability to secure further funding for their operations. A fledgling company’s most valuable assets are money and time and failing to obtain funding from investors means that the company is doomed. Therefore, it is essential to have a compelling pitch and reliable data showing your likelihood of success in the future. Your start-up will fail before it even gets off the ground if you can’t persuade the investors of your potential.

Paid search — also known as pay-per-click (PPC) advertising — typically refers to the sponsored result on the top or side of a search engine results page (SERP). These ads charge you for every click and can be tailored to appear when certain search terms are entered. Advantages. Essentially, your ads are targeted to audiences seeking a particular product or item. As such, these ads can be extremely effective, as they rely on data gleaned from individuals’ online behavior and are used to boost website traffic by delivering relevant ads to the right people at the right time. These ads also involve retargeting, meaning that marketing automation tools can craft unique, personal cross-platform ads based on the customers’ actions. Disadvantages. The cons of PPC include cost and labor. Though you can choose to spend what you like, costs can add up quickly. Campaigns can be heavy on time investment, too, and often need to be monitored and optimized.

Digital marketing can help you get to know your audience, learn important information about them, and provide metrics that will give your marketing team credibility. The benefits of digital marketing include:  1. You will get to know your audience. Digital marketing offers the perfect way to get to know and connect with your audience. You can test offers and messages and get an insight into the peak times they visit your website. If you have a social media strategy — and you really should — you can build relationships with them faster and more easily. Attune yourself to your audience and you’ll build credibility that can set you apart from the competition.  2. It doesn’t cost much. Compared to traditional marketing methods, digital marketing is cheap. There are fewer overheads. You can create a slick, professional website for a relatively small cost, using one of the many templated systems or paying more for a bespoke creation. You can create social media accounts for free, and partner with an email newsletter provider for a competitive price. Relatively cost-effective, digital marketing is suitable for even the smallest of businesses. 3. You can market to anyone, anywhere. With digital marketing, your potential reach is huge. You can connect with customers on the other side of the world, in multiple time zones, as seamlessly as though you were taking out an ad in the local newspaper (easier, in fact). You can expand your market reach and grow your business in ways that would have seemed impossible before. 4. Digital marketing is adaptable. Withdigital marketing, you can be fast, fluid and nimble in your approach. Trial different strategies, assess the results, and try something different the following month — or week. Get access to real-time data to help inform your business decisions — there’s no need to wait weeks to see the results of a campaign. 5. You can personalize by channel. Your marketing must deploy cross-channel functionality from teams with multiple skillsets to engage customers where they are in that precise moment. For example, each social media platform includes different audiences and expectations, so marketing may look different for each. This includes tone, imagery, offers, and scheduling of your posts. 6. You can measure campaigns and set KPIs. Digital marketing supports a vast universe of metrics that can be utilized to determine the effectiveness of your marketing. Start by setting your goals for each channel and the metrics you want to see for them. You can track the number of conversions and leads, visits to your website, and much more — giving you plenty of valuable insight to help grow your business.

By implementing an omnichannel digital marketing strategy, marketers can collect valuable insights into target audience behaviors while opening the door to new methods of customer engagement. Additionally, companies can expect an increase in retention. According to a report by Invesp, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers. Compare that to companies with weak omnichannel programs and they have a retention rate of just 33%.  Digital marketing continues to evolve. For example, the increasing variety of wearable devices available to consumers affords new opportunities to market to them. Forbes also forecasts that social media will become increasingly conversational in the B2B space, video content will be refined for search engine optimization (SEO) purposes, and email marketing will become even more personalized.