I’ll be honest with you—I didn’t always think much about websites. Years ago, I built one for my business, thought it looked fine, and moved on. Big mistake. It was losing me sales left and right, and I had no clue.
Here’s the thing: your website isn’t just a bunch of pages. It’s your salesperson. And like any salesperson, it can either crush it… or blow the deal before you even know a customer showed up.
First Impressions, Ouch
I still remember clicking on a website that took forever to load. By the time the logo showed up, I’d already closed the tab. Maybe you’ve done the same? We all have.
That’s exactly how people treat your site. If it’s slow, outdated, or jumbled, they’re gone. No warning, no second chances.
It’s basically like walking into a store that smells musty and has the lights half off. You don’t stick around. Neither do your visitors.
Don’t Make Them Work
One thing I’ve learned: people online are lazy. (I am too, no shame in admitting it.) If your website feels like a tangle, you’re in trouble.
Menus should make sense. The search bar should actually work. And please—stop writing product descriptions like instruction manuals. Speak like a human.
A quick test? Hand your site to a friend and ask them to find something in 30 seconds. If they can’t, it’s costing you money.
Trust Is Everything
Here’s a funny one. I once tried to order from a site that had zero reviews, no return policy, and blurry stock photos. Guess what? I clicked away.
Your customers do the same. Real reviews. Real photos. Clear info about shipping and returns. Even just showing your face or your business address helps.
Trust doesn’t happen by accident. You have to earn it.
The Awkward Silence
Ever had a salesperson talk about a product and then… just stop? No “Would you like to buy?” No “Should I wrap it up?” Just silence.
That’s what a lot of websites do. They talk, explain, show products—and then forget the call-to-action. Crazy, right?
Make it obvious. “Buy Now.” “Get a Quote.” “Book a Call.” Whatever fits. Not intrusive, just clear.
Spotting the Leaks
Here’s where it stings: your website doesn’t tell you when it screws up. It just quietly loses people.
Analytics can show you. Customers ditching carts? Checkout’s too long. Leaving the pricing page? It’s confusing. Ignoring the contact form? You’re asking for way too much.
Every one of those moments is a lost sale. Fixing just one leak can mean big gains.
Final Thought
Your website is working 24/7. No coffee breaks, no holidays. But if it’s not built right, it’s not selling either.
So here’s the million-dollar question: if your website applied for a job tomorrow, would you hire it—or fire it on the spot?